Buy this book!! (All Marketers Are Liars)
Seth Godin has written 6 international best sellers but this is the only one I have read. I liked the red cover with his bald head and big nose and also it had been recommended.
What I like is that as a small business owner it gave me immediate inspiration and the ideas just started flowing. I haven’t finished the book and I am recommending it already. I don’t want to put it down. It is easy to read and makes great sense. It has a step by step ‘to do’ list at the end of the book (I peeked). The essence of this book is that the old marketing dogma ‘don’t sell features, sell benefits’ is hogwash (according to Godin). It’s all about selling a story and it must be authentic and pitched at the group with a worldview that fits your story. Simple and fun I reckon.
Watch a small video of Seth (this wouldn’t have sold him to me though)
All Marketers Are Liars website including Seth’s Blog
Marketing: Tell your story!
